Throngs of believers from all corners of the State attend this festival, which is held in memory of Aloor Valiya Pookunjkoya Thangal - a Muslim saint of South Malabar.

The town is illuminated brilliantly and a pageant replete with traditional musical ensembles like 'Panchavadyam' and 'Thayambaka' is taken out in the night. Various art forms get under way on the banks of the river Bharathappuzha.